“Battleship” Movie Likely to be a Hit for Toymaker

F4! That’s what comes to mind for most when they hear the name, “Battleship.” This summer, Battleship-fanatics will watch their favorite game come to life on the big screen.

Already taking in $171 million worldwide, “Battleship” is ready to hit the United States May 18.

Hasbro has partnered with Universal to give their 69-year-old board game a little boost in sales to coincide with the release of the film.

The toymaker will release an updated version of the game for the movie’s debut. According to Hasbro, “Players choose to be either the Alien or Navy fleet, simulating the two forces that face off in the film.” In addition, super weapons and distinct sounds from the movie have been added to the classic game.

Hasbro will receive 5 percent of the first dollar ticket sales. Toy analyst Sean McGowan revealed, “Hasbro’s royalties last year totaled $162 million from its films and from licensing “Transformers,” “My Little Pony” and other toys for TV shows.”

Rihanna and friends are ready to battle at the box office when the film launches here in two weeks.



Speak Your Mind