BIGSTAR

At BIGSTAR, we’re committed to helping our users “discover and demand” – yes, we’re trademarking “discovery & demand platform” – new and classic titles that fit their movie appetite.

We try to get into the minds of you, the consumer, and what you want to view given all of the digital video noise on the market. We review user data, test content on Google Adwords and Facebook CPC, run our gallery of Facebook genre pages, create movie badges (media incentives?) for virtual check-ins, and source new movie demands on a minute-to-minute basis.

Are there enough users on any given title to make the case to “studio x” or “cable tv company y” or “indie producer z” that BIGSTAR should offer these titles to consumers?Similar to Quirky.com, we want users to design our libraries, help curate them right alongside Les Garland (one of MTV’s founding fathers… Google him!) and Emerald Brooke (our hip international film festival junkie) who help secure us great movies.

As consumers move from packaged DVDs (down nearly 44% last year!) to digital subscription and rentals, how will they even know what movies they’ve watched, enjoyed, turned off mid-stream and been recommended. We think we have that solution – in development – now.

So, let’s leave you with an infographic model from Hunch.com that we look at, add to our thinking, whiteboard (less artistically of course unless you know of any good infographic sweatshops…), have philosophical arguments over dinners in Miami, and then turn into development aims for our R&D group.

The more important lesson here is how do you discover movies? How will you discover via word of mouth, if word of mouth has to compete with Google, Facebook, Flipboard, Zite, Zinio, TheDaily, HuffPo, Yahoo! (IntoNow), WB Digital Everywhere (Flixster, Rotten Tomatoes), IMDB (and its Watchlist), etc and etc galore?

We think it’s based around your activity – literally everything you do on BIGSTAR, no matter the platform, device or time of day, points you (and us) to how you discover new movies.