"What you ride means nothing, how you ride it means everything." This film examines the growing segment of surfers today that ride the boards and shapes that they want .... not what the surf mags and pros necessarily show and ride. The long long list of surfers include Flea, Herbie Fletcher, Andy Irons, Alex Knost, Collin McPhillips, Mick Fanning, Kelly Slater, Joel Tudor, Tanner Beckett, Titus Kinimaka and a whole lot more.